branding / marketing / graphic communication
Revamp The Telegraph's subscription and loyalty offering.
The loyalty scheme had no real presence it was called Telegraph Subscriber with minimal branding.
We changed the name of The Telegraph loyalty scheme to 'Telegraph Rewards' and created a distinguishable brand identity to stand out against all of the other Telegraph brands, sectors and channels. We wanted the subscribers to instantly spot their message in a backdrop of editorial features, advertising, galleries and reviews. A map device was developed and added to show the variety, depth and widespread offers.
Customer research showed the majority of the 300k subscribers were happy with the new loyalty scheme and branding. Print was confirmed as the loyal subscribers first choice for communication when 97% returned a paper satisfaction questionnaire through the post.
Branding / graphics / advertising – print and digital