Create an above the line marketing campaign to promote the new video channel on telegraph.co.uk to show the breadth of content and categories across the new channel.
To make people aware and drive traffic to the new Video channel hub hosting all the video content on telegraph.co.uk in one easy to use space.
After exploring various routes we decided upon an idea based on online video control icons, simple and instantly recognisable when when situated in the busy space of a newspaper or media website. Dynamic imagery was used to show the range and diverse issues covered with the focus of the subject highlighted within the icon. The Telegraph key brand word 'perspective' was written into the headline for consistent message.
Marketing concept / print ads / online ads / social media campaign