simply pawfection
branding / packaging design
Doggy ice cream from award winning ice cream brand Simply Perfection. We were asked to create a brand extension for their existing 'human' ice cream, initially launched in squeezer tubes. We kept the brand colours and fonts, the logo is a simple adaptation of 'Simply Perfection' adding in a paw print for easier recognition.
For a friendlier, fun feel illustrations of dogs were created for the variants, they are the clients dogs.
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