simply pawfection
branding / packaging design
Doggy ice cream from award winning ice cream brand Simply Perfection. We were asked to create a brand extension for their existing 'human' ice cream, initially launched in squeezer tubes. We kept the brand colours and fonts, the logo is a simple adaptation of 'Simply Perfection' adding in a paw print for easier recognition.
Doggy ice cream from award winning ice cream brand Simply Perfection. We were asked to create a brand extension for their existing 'human' ice cream, initially launched in squeezer tubes. We kept the brand colours and fonts, the logo is a simple adaptation of 'Simply Perfection' adding in a paw print for easier recognition.
For a friendlier, fun feel illustrations of dogs were created for the variants, they are the clients dogs.
![](https://cdn.myportfolio.com/247e7054-f232-4000-821f-8a8a3d7d20c7/66c71176-9299-45bb-ac73-b9be3bfd7685_rw_1920.jpg?h=725c651f96cd417d9897b0779e3afb23)
![](https://cdn.myportfolio.com/247e7054-f232-4000-821f-8a8a3d7d20c7/a3db3496-044e-4eb6-99d4-eddfcc907981_rw_1920.jpeg?h=d939c29a14562fbd7cfa6cf4d26e4aa2)
![](https://cdn.myportfolio.com/247e7054-f232-4000-821f-8a8a3d7d20c7/0fea2cab-fcf1-467a-a1ad-230de8658f86_rw_1200.jpg?h=f397b3ecd47315ab26cc3f96b5b3164c)
![](https://cdn.myportfolio.com/247e7054-f232-4000-821f-8a8a3d7d20c7/c89d75c1-7e77-4112-acb1-96287fd3d45f_rw_1920.jpeg?h=b5de649a7b3edbdb206f676345d7f9bf)
![](https://cdn.myportfolio.com/247e7054-f232-4000-821f-8a8a3d7d20c7/4dc48d30-502e-4760-b30c-29b2260ff677_rw_600.jpeg?h=bc9333e1155084b34aac278ef83ac1a1)
![](https://cdn.myportfolio.com/247e7054-f232-4000-821f-8a8a3d7d20c7/c1aed4df-3cb2-4ebf-b8b0-bd8138de17ae_rw_1920.jpeg?h=44b892c3f411b3da93730891ce1aee91)