name generation / branding
JETR is the new private jet management, charter and consultancy service from LorEau Aviation. With access to the world's best jets, and fly to over 20,000 destinations, offering unrivalled personalised service.
We started by creating a shortlist of three brand names, with a simple design style and brand to suit each. JETR was the clear winner then we developed and tweaked the brand to reflect its proposition. The abstract arrow shape represents a plane taking off the left, the fuselage is dark and the wing is the light part. JETR is based in Dubai so the plane directionality is in keeping with Arabic script.
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